Founded in 2025, Firemax Sdn. Bhd. has quickly established itself as a trusted name in Malaysia’s truck tire wholesale and retail market. With a dedicated team experienced in sales, logistics, and tire services, the company provides efficient distribution and reliable after-sales support to logistics operators, transport fleets, and independent truck drivers nationwide.
Firemax was built on one clear mission — to deliver durable, high-performance truck tires that keep Malaysia’s logistics industry moving safely and efficiently. Through streamlined inventory management and responsive delivery systems, we offer our clients both large-scale procurement and personalized retail experiences.

Firemax operates two major business segments:

• Wholesale distribution for logistics companies, transport contractors, and fleet operators.

• Retail services providing tire replacement, installation, and maintenance support for individual truck owners.

At the heart of our product lineup is the North Stone brand — a tire series engineered specifically for heavy-duty commercial trucks. North Stone tires are designed for high mileage, load endurance, and superior traction, ensuring stability across Malaysia’s diverse road conditions.
Firemax also provides professional tire consultation, fitting, and after-sales care, helping fleet managers extend tire lifespan and minimize downtime.

Globally, the truck and bus tire market has maintained steady growth, valued at around USD 45.3 billion in 2024, with projections reaching USD 46.9 billion by 2025, reflecting a CAGR of 3.7%.
While OEM (Original Equipment Manufacturer) shipments have stabilized, the replacement tire market continues to rise — especially in the Asia-Pacific region, driven by the rapid expansion of e-commerce, logistics, and infrastructure projects.

For Malaysia, this trend translates into growing demand for reliable, fuel-efficient, and durable truck tires. Firemax is strategically positioned to capture this opportunity, combining competitive pricing with professional service to meet the surging replacement market.

At the same time, the tire industry is embracing smart and sustainable innovations — from sensor-equipped tires that monitor pressure and wear, to eco-friendly manufacturing methods. Firemax stays aligned with these shifts, exploring future integrations of digital tire monitoring and fleet management solutions.

Future Vision and Development Strategy

Looking ahead, Firemax Sdn. Bhd. will focus on three strategic directions:

1. Strengthening the North Stone brand through long-term partnerships with logistics fleets and nationwide distributors.

2. Expanding warehouse capacity and logistics efficiency, ensuring faster response times and lower delivery costs.

3. Embracing smart tire management, collaborating with fleet operators to provide tire monitoring, data analytics, and lifecycle maintenance services.

Firemax’s mission is to become a leading force in Malaysia’s truck tire sector, defined by trust, innovation, and service excellence.
Together with our partners and customers, we aim to drive the transportation industry toward a safer, smarter, and more sustainable future.